Rebel & You is a clean-label, high-protein whole foods brand on a mission to un-meh the protein aisle. We make scandalously flavourful food using real ingredients, zero added BS, and a whole lot of attitude. Better for you, better tasting, and made with integrity. We are a small Team based in Hawkes Bay New Zealand, trying to make big moves.

Because we were sick of bland “healthy” food, misleading labels, and big brands cutting corners. Rebel & You was born to challenge the status quo and prove that food can be clean, crave-worthy, and genuinely exciting, without compromise.

For people who refuse to settle. Busy, ambitious, health-conscious Rebels who want high-protein food that actually tastes good. From Gen Z on-the-go to fitness fanatics, families, and anyone done with ultra-processed nonsense. Our first category takedown is Cottage Cheese, we know you're going to love it.

Because it’s one of the most powerful natural protein foods out there, and it’s been ignored for decades. The category was stale, watery, gluggy and tasteless. We saw a huge gap to reinvent it with better ingredients, better texture, and bold innovation. You haven't seen cottage cheese like this before, it's rebellious is every way.