OUR TEAM
OF REBELS
Charlotte Christensen
Founder & CEO
An FMCG operator through and through; strategy, product development, marketing and brand across New Zealand, Australia and the USA. She's spent her career building consumer brands, then one day stood in the cottage cheese aisle, read the ingredients list, and decided enough was enough. Rebel & You is what came next: a product with nothing to hide and everything to prove.
Miffy Christensen
Accounts Manager
Miffy keeps the whole operation honest. Accounts, invoices, reconciliations and all the unglamorous detail that lets everyone else do the fun stuff. Precise, unflappable, and genuinely delighted when a spreadsheet balances. If something doesn't add up, Miffy has already found it, fixed it and moved on.
Sophia Langford
Sales & Marketing Coordinator
Sophia sits right where sales meets story.
She's also our finger on the culture pulse. Gen Z through and through, Sophia knows what's trending before the rest of us have finished scrolling. If a sound, a format or a recipe is about to blow up, she's already made it.