❤️ NEW ZEALAND MADE ❤️ NO B.S. ❤️ HIGH PROTEIN

YOU DESERVE BETTER

14g

PROTEIN

We believe food can be both pure and powerful. In a world where food often sacrifices quality for convenience or the bottom line, we’re here to challenge the status quo.

Check out our first category takedown...

Cottage Cheese

Scandalously good --->

live

CULTURES

NASTIES

NO PRESERVATIVES 💛 NO THICKENERS 💛 NO GUMS 💛 LIVE CULTURES 💛 TRADITIONALLY MADE 💛 HIGH PROTEIN 💛 GRASSF-FED NZ COWS 💛 LOW FAT 💛

THE REBEL STANDARD

WHAT MAKES US DIFFERENT

clean. creamy. crave-worthy.

Does clean label cottage cheese actually taste better?

100% it does! (And we've got the receipts) 🤤

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🐄

100% GRASS-FED WHOLE MILK

Emphasis on the WHOLE.

Not milk solids. Not standardised or homogenised. Actual milk in it's natural form, from actual New Zealand cows living on actual paddocks.

🚫

ZERO NASTIES

Literally.

No preservatives. No thickeners. No gums.

No misleading jargon. No shortcuts. No excuses. Just food that's actually... food.

🏡

TRADITIONALLY MADE IN NZ

Just like your Nannas... iconic.

Batch-made with care. Trust us, you haven't tried cottage cheese like this since the 70s. Its rebelliously simple, how food should be.

💪🏼
HIGH PROTEIN

Low fat.

14-20g per serve. Not a drill. Your muscles will write us a thank-you note. We'll frame it.

😀

LIVE CULTURES

Your gut's new bestie.

Real, live cultures — not just a number or a buzz word. We use starter cultures & add cultures into our dressing through Kefir, made with A2 milk from sunny Nelson.

😈
MADE BY A REBEL

Hi, I'm Charlotte.

A Mum who looked at the cottage cheese aisle and said "Eww. What is this

sh❤️t. We can do better."

REBEL RECIPES

SO GOOD,

they went viral.

Join Our Community: Superior Taste and Fun Workouts Await!

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Delicious Recipes for Active Gen Zs: Boost Your Workouts!

Are you a part of the active Gen Z community looking to amp up your workouts with delicious and nutritious recipes? Look no further! Today, we're diving into a handful of delectable recipes that will not only satisfy your taste buds but also fuel your body for those intense workout sessions. Our focus is on creating meals that are not only delicious but also quick and convenient for your on-the-go lifestyle. Let's kick things off with exploring all those cottage cheese recipe

Convenient On-the-Go Meals: Gen Z's Favorite Clean Ingredients

In today's fast-paced world, convenience is key, especially for active Gen Z individuals who are always on the go. As a brand that caters...

No B.S

Sophie - Hawkes Bay

"10/10 Loved it. SO good! The flavour is delciously subtle. Versatility options are endless! Very soft flavours and prefers it to the usual supermarket brands - Overall we LOVE and cannot WAIT to purchase!"

Annabelle - Hawkes Bay

"It's delicious. It's creamy and rich. It was really yummy. Would be nice with sweet and savoury dishes."

Liv - Hawkes Bay

"I'm in cottage cheese heaven. So yum! I think you have nailed it!"