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❤️   NEW ZEALAND MADE ❤️   NO B.S.  ❤️   HIGH PROTEIN

YOU DESERVE BETTER

14g

PROTEIN

We believe food can be both pure and powerful. In a world where food often sacrifices quality for convenience or the bottom line, we’re here to challenge the status quo.​

Check out our first category takedown...
Scandalously good ---> 
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live

CULTURES

0

NASTIES

NO PRESERVATIVES 💛 NO THICKENERS 💛 NO GUMS 💛 LIVE CULTURES 💛 TRADITIONALLY MADE 💛 HIGH PROTEIN 💛 GRASSF-FED NZ COWS 💛 LOW FAT 💛

THE REBEL STANDARD

WHAT MAKES US DIFFERENT

clean. creamy. crave-worthy.

Does clean label cottage cheese actually taste better?

100% it does! (And we've got the receipts) 🤤

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🐄

100% GRASS-FED WHOLE MILK

​Emphasis on the WHOLE.

Not milk solids. Not standardised or homogenised. Actual milk in it's natural form, from actual New Zealand cows living on actual paddocks.

🚫


ZERO NASTIES

Literally.

No preservatives. No thickeners. No gums.

No misleading jargon. No shortcuts. No excuses. Just food that's actually... food.

🏡
 
TRADITIONALLY MADE IN NZ

Just like your Nannas... iconic.

Batch-made with care. Trust us, you haven't tried cottage cheese like this since the 70s. Its rebelliously simple, how food should be.

💪🏼
HIGH PROTEIN

Low fat.

14-20g per serve. Not a drill. Your muscles will write us a thank-you note. We'll frame it.

😀

LIVE CULTURES

Your gut's new bestie.

Real, live cultures — not just a number or a buzz word. We use starter cultures & add cultures into our dressing through Kefir, made with A2 milk from sunny Nelson.

😈
MADE BY A REBEL

Hi, I'm Charlotte.

A Mum who looked at the cottage cheese aisle and said "Eww. What is this

sh❤️t. We can do better."

REBEL RECIPES

SO GOOD,

they went viral.

No B.S

Sophie - Hawkes Bay
"10/10 Loved it. SO good! The flavour is delciously subtle. Versatility options are endless! Very soft flavours and prefers it to the usual supermarket brands - Overall we LOVE and cannot WAIT to purchase!"
Annabelle - Hawkes Bay
"It's delicious. It's creamy and rich. It was really yummy. Would be nice with sweet and savoury dishes."
Liv - Hawkes Bay
"I'm in cottage cheese heaven. So yum! I think you have nailed it!"

Join the niche rebellion

​Our mission is simple: empower the rebels and rule-breakers who refuse to settle for mediocre. We’re rewriting the rules of what good food can be — scandalously flavourful, better for you, and made with integrity.

 

​Join the movement — because being good shouldn’t be boring, and daring should never compromise quality.​

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© 2026 by Rebel & You Ltd.

Scandalously flavourful, better for you, and made with integrity.

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